November 2013 Newsletter

Yoyah Group

Can We Avoid the Inevitable Fate?
By Yoram Yahav

If for some reason you hate what you do at work, and/or see no future with your significant other, or if you are simply unhappy, what are you doing about it?! What is your “Photograph from the Future?”

Did you make a difference in the world? Who did you help? Did you leave a positive dent behind? If any of these questions leave you scratching your head without truly having an answer, it is time to think of life in these terms… More>

 

An Increasingly Messy World: What We Each Must Do About It
By Prof. Shlomo Maital

 

My friend Bilahari Kausikan, a veteran Singapore diplomat and now Ambassador at Large, has written an excellent study titled “East Asia, US-China Relations and A New Global Architecture.”

Some of the points he makes have major implications for each and every person. Here are a few excerpts … More>

 

Links in a Chain
By David Miron-Wapner

 

We are all links in a chain of humanity stretching forward into a common future, and our actions will impact generations to come, who following the same wisdom will pick up from wherever we leave off and perhaps finish the task. Your decision to shed fear and passivity in favor of action may determine the destiny of the entire world... More>

 

The Truth About Content Marketing in 2014
By Debbie Meltzer


What can be done in 2014 to prevent the run-of-the-mill content factories from churning out digital debris?
Probably the hardest step is the first one. As a marketer I have fallen into the trap of creating customer personas, developing a strategic plan, assessing marketing automation tools and neatly executing task driven excel sheets. If you’re about to fall down that rabbit hole, hit the pause button now!… More>