July 2012 Newsletter

Yoyah Group

The Price of Denial and Arrogance
By Yoram Yahav

failure vs successThough I believe that we posses optimism exactly for the purpose of being hopeful, excited and energized, when arrogance  and cynicism enter the picture, we tend to ignore reality. This relates to companies as well. Take for example the Israeli cellular industry. Three major companies were holding the majority of the market. They were doing outstandingly well with a captive audience in a country with one of the highest rates of cell phone usage. “What can break it?”, is something I heard and sensed from many of these companies’ executives for years. “Whatever can happen – will happen”, says Murphy’s law, and in times like these, whomever denies this notion, will eventually fall…. More>

 

What Money Can’t Buy: End the Tyranny of Markets Now!
By Prof. Shlomo Maital

moneyToday, in capitalist America, you can buy anything and everything. Despite the MasterCard commercial, nothing is priceless. Once queues were the great equalizer… rich and poor waited for Grateful Dead tickets. No longer. If you have money, you jump almost every queue. Today, whether you are at Universal Studios theme park waiting for a rock concert ticket on-line, if you have money, you get what you want, if you don’t, you probably won’t. Because those who pay to jump queues push those who don’t far back to the end of the line. More>

 

Eco Advantage
By David Miron-Wapner

National ParkImagine a business world where environmental concerns are fully integrated in corporate strategy, becoming a core consideration in building and nurturing mutually satisfactory relations and outcomes together with a broadly defined array of stakeholders. Without putting any spiritual spin on it, it would be a more harmonious world in greater balance, resting on the three pillars of economy, society and environment. Companies have left behind their wasteful battle against environmental regulation, on the contrary having taken a seat at the table, they are increasingly out in front of the government anticipating and initiating new market-based approaches that achieve more protection, less pollution and more profitMore>

 

John’s Phone: Innovation by Subtraction
By Prof. Shlomo Maital

simplifyWhat does John’s Phone prove? There is a constant inherent stubborn bias in innovation toward added complexity and additional features. The result is often needlessly complex, unfriendly products and services. The solution? Take a familiar product or service. Strip it down to the most basic elements. What is the core function of the product, the thing most people use it for? Eliminate everything else. Subtraction, not addition, is the most powerful arithmetical operator for innovation. Subtraction will give you user-friendly, simple, cost-effective innovations… More>