March 2014 Newsletter

Yoyah Group

The Litmus Test for My Friend
By Yoram Yahav

Image courtesy of chrisroll / FreeDigitalPhotos.netThough I manage a company which advocates the methodology of formulating our “Photograph from the Future,” I am definitely not a prophet, nor a mystical persona who can tell what’s coming. My intuition however, tells me that the environmental crisis we are facing, and our capacity to be there for the other, will come to test sooner than later. So here is my “litmus test”  for self questioning regarding friendship… More>


Our Elevator Pitch


My Dear friends, if you have experienced our methodology first hand you must be familiar with our practice. For the sake of those who haven’t yet heard about it, watch our CEO, Yoram Yahav, introduce the entire doctrine in just three minutes! More>



Making Eureka! Happen: On Inviting Ah-hah Insights!
By Prof. Shlomo Maital

Image courtesy of imagerymajestic /

Eureka problem-solving “can be influenced by the prior preparatory state.” As Pasteur said, “chance favors the prepared mind.” Eureka comes to those who prepare for it… Humor is very conducive to eureka. And most important: “individuals high in creativity habitually deploy their attention in a diffuse rather than a focused manner”. I.e., we get to eureka, not in a straight linear line, but zig-zag... More>


Extreme Weather, Extreme Whether?
By David Miron-Wapner

Image courtesy of basketman / FreeDigitalPhotos.netAs we face more frequent and severe extreme weather events, we fact an “extreme whether” – act now and sacrifice 1% of global GDP to curb greenhouse gas emissions and initiate the transition to a carbon-free economy OR continue pursuing economic and energy growth, fracking the way to condemning future generations to suffering and adapting to a planet much more hostile to human life than we have ever known… More>


What is the Future of Digital News?
By Debbie Meltzer

The right content will be dictated by the right ad, at the right time, in the right context. What this means is that your future release will become a story, if the ads it can potentially match, will grab enough eyeballs. The shift could make the already sullied line between news and advertising, even more blurred… More>